Privacy Policy – FAKE

This Privacy Policy explains how F.A.K.E. B.V. (“FAKE”, “we”, “our”, or “us”) collects, uses, shares, and protects your personal data when you visit our website, webshop, store, or otherwise interact with us.

We are committed to safeguarding your privacy and handling your data in a transparent and secure way, in compliance with the General Data Protection Regulation (GDPR) and Dutch privacy laws.

1. Who We Are

This Privacy Policy applies to F.A.K.E. B.V., the company behind the brand FAKE.
If you have questions or requests regarding your data, you can reach us at:

info@fake-worldwide.com

2. Information We Collect

We may collect the following categories of personal data:

• Contact details: name, email address, delivery address, billing details.

• Order information: payment details (processed securely by external payment providers), products purchased.

• Account details: if you create an account, we process your login information and preferences.

• Website usage data: IP address, browser type, device details, pages visited, and cookies.

• Marketing preferences: your choices for receiving newsletters, offers, and updates.

3. How We Use Your Data

We process your personal data for purposes such as:

• Processing and delivering your orders.

• Managing your account and providing customer service.

• Communicating with you regarding updates, promotions, and news (only with your consent).

• Improving our products, services, and website.

• Fulfilling legal obligations, such as tax administration.

4. Legal Basis for Processing

We only process personal data when a lawful basis under the GDPR applies:

• Performance of a contract: to handle and deliver your orders.

• Consent: for sending marketing communications.

• Legitimate interest: preventing fraud, improving services, and securing systems.

• Legal obligation: compliance with Dutch and EU law (e.g., tax records).

5. Sharing Your Data

We never sell your personal data. We may share your data only with trusted third parties, such as:

• Payment providers (for secure transactions).

• Delivery services (for shipping your order).

• IT and hosting partners (to operate our website).

• Authorities when required by Dutch or EU law.

All third parties are contractually bound to comply with GDPR standards.

6. Retention of Data

We store your data only for as long as necessary:

• Order and payment information: kept for the legally required period (usually 7 years under Dutch tax law).

• Account information: until you delete your account.

• Marketing data: until you unsubscribe or withdraw your consent.

7. Your Rights

Under the GDPR, you have the right to:

• Access your personal data.

• Request correction or deletion.

• Restrict or object to certain processing.

• Request data portability.

• Withdraw consent for marketing communications at any time.

You can exercise these rights by contacting us at info@fake-worldwide.com.

If you are not satisfied with how we handle your request, you also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

8. Cookies

Our website uses cookies and similar technologies to:

• Ensure proper website functionality.

• Analyze website usage and performance.

• Personalize content and marketing.

You can control cookies through your browser settings or via our cookie banner.

9. Security

We use technical and organizational measures to protect your data against unauthorized access, loss, or misuse. Only authorized personnel and partners who need the data to provide services have access.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be published on our website, with the date of the most recent update clearly shown.

Do you also want me to draft a cookie policy separately (since Dutch law + GDPR usually require a clear cookie statement alongside the privacy policy)?